
The Whoop-Up Days Parade is the iconic start to Lethbridge’s most popular and longest-running community fair. Showcasing the people, businesses, and organizations who call Lethbridge home, the parade is a celebration of the region’s heritage and future.
Celebrating Southern Alberta: Canada’s Agriculture Destination.
2023
Parade Route
Beginning at Park Place Mall, the traditional parade route travels south along 3rd Street South, east on 3rd Avenue South, North on 13th Street N, then east on 9th Avenue North dispersing at the Galbraith Elementary School.

The Details
Tuesday, August 22 | 9 AM
Starting Location: Park Place Mall
Morning to Midway
When the parade ends, the fun continues. Morning to Midway kicks off Whoop-Up Days with the gates opening early on Tuesday, creating the opportunity for an all-day adventure. Be there as the midway opens at noon to get the week started in style.
Parade Marshalls
The 2023 Honourary Parade Marshalls will be announced in the coming months.
THEME
As Canada’s Agriculture Destination, the 2023 Whoop-Up Days parade will celebrate Southern Alberta.
Founded as the Lethbridge & District Agricultural Society in 1897, Lethbridge & District Exhibition is proud of our agricultural roots and surrounding natural advantages. As we open the doors to the Agri-food Hub & Trade Centre, we are champions for our local producers and processors and are committed showcasing how Southern Alberta feeds the world.
Floats and participants are encouraged to decorate, dress and dream all things agriculture and join us in celebrating Lethbridge as Canada’s Agriculture Destination.