The Whoop-Up Days Parade is the iconic start to Lethbridge’s most popular and longest-running community fair. Showcasing the people, businesses, and organizations who call Lethbridge home, the parade is a celebration of the region’s heritage and future.
Located in the heart of the new Agri-Food Hub & Trade Centre, the Marketplace brings together local vendors for a one-of-a-kind shopping experience. Check out the incredible variety from amazing vendors, and don’t miss Western Alley for all of your western needs.
Magnificent meals, delectable desserts, brilliant beverages, and tasty treats – your taste buds can indulge in them all. No matter the time of day, our fleet of food trucks have you covered. Stop by to fuel up as you wander the Whoop-Up Days grounds.
IN THE COMMUNITY
We welcome local businesses and organizations to celebrate Whoop-Up Days with us by hosting a community event. Pancake breakfasts, BBQ’s and everything in-between is welcome.
Adding to the ambiance of the Whoop-Up Days Marketplace, these performances will showcase local talent in an intimate, unplugged setting, creating a memorable experience for visitors and performers alike
Going up, down, and all around, the West Coast Amusements Midway (WCA) creates adventures for all ages. Thrilling families for more than 60 years, WCA brings more than 30 rides to Whoop-Up Days, sure to satisfy all levels of thrill seekers.
Don’t miss the high-flying, fast moving athleticism of this group of good boys and girls. There’s a reason SuperDogs have been thrilling audiences for over 40 years. Check the schedule and plan to be there for this fantastic free show.
One of the most anticipated parts of the Whoop-Up Days program, announcements regarding live music and other on-campus entertainment will be coming in future weeks. You won’t want to miss out on this community-wide party.
Host an Event
As Canada’s Agriculture Destination, the Agri-food Hub & Trade Centre offers unmatched hosting and event experiences. The unique, customizable spaces are ideal for corporate hosting, entertainment events, banquets, milestone celebrations and more.
Colourful celebrations and centuries of culture come alive at the Siksikaitsitapi Pow Wow and Princess Pageant. Presented in partnership with the Blackfoot Confederacy, and taking place in the new Agri-Food Hub & Trade Centre, dancers and drummers compete for cash prizes.
Details coming soon.
Become a Partner
Help deliver a re-imagined fair and pro rodeo experience to our community by becoming a partner of Whoop-Up Days or the Lethbridge & District Pro Rodeo.
- Position your corporation as a trendsetter in exposure
- Optimize your visibility with guests from across the region
- Build brand loyalty and awareness in your local community
- Capitalize on creative and innovative activations
- Engage in exclusive hosting and hospitality opportunities
August 22 | 12 PM – 11 PM
August 23 | 1 PM - 11 PM
August 24 | 1 PM - 11 PM
August 25 | 1 PM - 11 PM
August 26 | 1 PM - 11 PM
Lethbridge & District Exhibition
Limited on-site parking available.